Asier Rueda

Asier Rueda

Marketing and Communication Manager for 8 years at Telvent, now Schneider Electric. I work implementing marketing and communication programs to position Schneider Electric´s Transportation business as a leading company in Europe, Latam, North America, Asia Pacific and the Middle-East. During this past 7 years I have acquire strong knowledge on market trends on Intelligent Transportation Systems (ITS), Open Road Toll systems, and multimodal Public Transit solutions, as well on the SmartCity area.

ITS and environmental measurement

The inter-relation between mobility and sustainability is particularly evident in urban contexts, where transit of vehicles is responsible for the highest proportion of CO2 and NOx gas emissions. As urban… Read more »

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Near Field Communication arrives to public transportation

What is Near Field Communication (NFC)? Many public transit patrons pay for their bus or train travel with an intelligent transportation card — a contactless card — that is flashed… Read more »

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Triggering Urban Mobility through information

For the first time, the majority of population lives nowadays in cities, and will increase up to nearly 70% in 2050. Considering only China and India, they will require 50… Read more »

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