Education/Research

How can we best communicate our message of Energy Efficiency in social networks?

Who are we? That’s a bSchneider Electric Process Solutions and Energy Managementig question, one of the most important questions that we should solve in order to transmit any message. Communications is a simple transmission of information, but if we don’t know who we are, what kind of message will we send to others?

In talking to my manager recently about social media, he asked the question “What types of skills do you need as a professional to be efficient in social media communications?” (he’s not completely sold on the power of social networks), and my answer was… “they should be responsible as a person and as a professional, they should recognize the importance of communication between people and should know a little about corporative social responsibility to help others”…. and he replied that all those concepts define a social media person as an altruist human being.

Altruism (from Wikipedia): Altruism or selflessness is the principle or practice of concern for the welfare of others.

Why should we be altruists…because in social networking, it doesn’t matter where you are, the color of your skin, your country, if you are tall or thin or anything else.  The only thing that matters is that you can help others through collaborating and sharing of  knowledge that you have. But for that, you need to know who you are and if you really want to be part of the solution.

I’m a person who loves to collaborate, that understand that if I help others the world will be better place.  I know that I can help others; I know that sitting here at the end of the world (Chile) I can give useful advice to someone that lives in Russia, India, or anywhere else, just because I like to help others.

When talking about Energy Efficiency, we need to know who we are, how we practice energy efficiency, and even more, how can we best share our knowledge of energy managment to provide the best advice possible, in hopes of helping others create a better world.

In this fast paced global economy, do we still have time to help others in hopes of a better world?


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