As a good electrician’s reputation grows, so does his (her) business. So, too, do his (her) self-confidence and experience. Increasingly, he (or she) is able to work on his (her) own terms, delivering that outstanding quality in his (her) area of expertise.
Confident, experienced, sure of his (her) expertise. But never over-confident or complacent because he (she) wants to learn all the time.
How does an experienced electrician learn?
Obviously – and this can’t be overstated – he (or she) learns from experience. Different jobs present different challenges when absolute safety and outstanding quality are the focus.
But he (or she) should also stay up to date with the latest trends and solutions. I believe this is very important because the electrical distribution industry is fast moving. Manufacturers have been developing safer, smarter, more efficient products. In lighting, for example, manufacturers made huge progress in the past 10 years from ordinary bulbs to energy saving LED-based ones. Not to mention all innovations in electrical installation parts – from circuit outlets to trunking cables – plus enclosures and the smart panel boards.
Top electrical contractors should attend manufacturers’ conferences where they unveil their new trends and increasingly integrated solutions. They should also attend training courses on new equipment and new and updated installation standards.
If they don’t, they risk losing out to those who do, or tarnish their reputation with jobs that are below par.
Is the latest equipment the best equipment?
I’m tempted to say, yes. To go back to the culinary comparison in the first blog post. The top chef chooses the best and freshest ingredients. Electricians’ ingredients are the best-in-class components from proven manufacturers. Actually, I think the best contractors use them as a matter of course.
For a start, they are easy to install. Manufacturers design them to that end. And good electricians use them to that end. Because the shorter the installation time, the safer and better the installation itself. Mistakes inevitably creep into longer jobs.
Proven, high-quality devices from trusted manufactures also bring with them technical aftersales support. So if you electricians have any queries you can log in to the supplier’s website, draw on the documentation, and get expert advice.
But don’t the latest devices cost more? I hear you say?
Sometimes yes. But – I’m tempted to say – so what? If you try to scrimp and save to corner a market, you’ll waste precious installation time. With the best-in-class latest equipment, you optimize installation time with no safety or quality trade-offs. And that puts you in a good position to propose – to a domestic end-user, say – remote lighting controls or home automation for boilers and heating.
With the best technology and drawing on their experience and expertise, the best contractors don’t just follow trends. They drive them.
To sum up, then. The best electrical contractors are who have well-established, flourishing business because:
- They exceed customer expectations
- They generate feedback and grow their business through word of mouth
- The learn as they earn
Let’s have a look now at how you should exceed those customer expectations.